![]() ![]() ![]() Considered best practice for finance, insurance, and government institutions. An effective way to improve brand awareness. Demonstrates professionalism and reliability. Using valid Sender IDs and Originators Numeric 5 - 15 characters (with + to indicate international format MSISDN making 16 chars max) Alpha Numeric 3 - 11. Sending gambling related content is strictly prohibited. The benefits of a Custom Word Sender ID: Free to use through our online SMS platform, MXT.A Sender ID must be greater than 2 characters. Do not contact end-users on do-not-call or do-not-disturb registries. Maximum of 11 Numeric Digits or alphanumeric (a-z, A-Z, 0-9 only) (The Sender ID is who the message appears from.SMS campaigns should support HELP/STOP messages, and similar messages, in the end-user’s local language.Only communicate during an end-user’s daytime hours unless it is urgent. ![]() From the General SMS Settings page, Verify that Alphanumeric Sender ID is set to Enabled. To do so: Access the Programmable Messaging page in Console. Get opt-in consent from each end-user before sending any communication to them, particularly for marketing or other non-essential communications. Whether you can get a dynamic Alphanumeric Sender ID or need to pre-register the Alphanumeric Sender ID, you must first validate that the feature is enabled in your account.The following are some general best practices: Twilio strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. Messages will bypass India’s Do-Not-Disturb (DND) database and will be delivered without any time-of-day restrictions. Pre-registered Alphanumeric Sender IDs are not supported and messages are delivered with random ILDO-approved short codes in the format 5NNNN-5NNNNNNNN (e.g., 54321). To ensure Twilio is in compliance with local regulation, domestic transactional, domestic promotional, and international SMS messages are sent through mobile operators’ International Long Distance Operator (ILDO) connections. ![]()
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